Assignment: The Competitive Environment
Please review the video tutorials in the Learning Activities area before proceeding.
This will be another step in starting work on your Final Project:
Review the scenario Tim's Coffee Shoppe. You will begin to create the foundation for your Final Project marketing plan.
Checklist:
• Describe the competitive environment based on your CPM you completed previously.
• Read the customer surveys in Tim's file cabinet in the simulation.
• Explain how you would revise the 4 P's of marketing for Tim's based on the above information and how it will impact Tim's marketing strategy.
Write a minimum of 4 pages using APA format and citation style which includes the title and references page.
The Product Life Cycle
Review the Product Life Cycle here. You may also use the Internet as a resource.
Then describe the product life cycle for one of the following in a Word document using no fewer than 300 words.
1. A consumer product, for example a magazine.
2. A cell phone video game
3. A new self-driving car.
4. App from the Apple App Store, for example Poke`mon GO
5. Choose a product that you use.