Discussion Post: Strategic Planning, External Threats Chipotle
o Describe the process of performing an external audit in an organization doing strategic planning for the first time.
o What are the four major external threats facing Chipotle and the four major opportunities? Realizing the importance of quantification in stating key factors, how could your factors be quantified? Identify specific estimates (numbers) for your factors.
o The influence of social media is huge. In your own experience, how have you seen social media represent a major threat or opportunity for a company? What advice could you offer a company to overcome these threats or to take advantage of the opportunities presented by social media?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.