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Describe the pricing objective that you would use for your

This part of your comprehensive project will focus on pricing decisions.

1. Describe the pricing objective that you would use for your product or service (i.e. Profit-Oriented, Sales Oriented, Status Quo).

2. Provide some rationale for your choice.

We have decided that the pricing object that suits our product the best is a sales oriented pricing objective.

Please focus on using the sales oriented objective as a way to gain market share. We have a new company so we re looking at sales orientation so that people become familiar with our product.

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Marketing Management: Describe the pricing objective that you would use for your

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