1. What are the similarities and differences between different types of business- to-business markets?
2. What is the central problem in the marketing of production goods?
3. What is the central problem in the marketing of investment goods?
4. What is the central problem in the marketing of system technologies?
5. Outline the different forms of market orientation.
6. Describe the phases of the marketing process.
7. Describe the closed-loop control system of marketing management.
8. Describe the dual closed-loop control system of market-oriented management.