Write at 1,050 word paper about how Richard Branson of Virgin Group has increased his company's sustainable business practices. Briefly describe the steps this leader took to improve the company's sustainability.
Describe the personality traits, management style, and leadership qualities that helped him or her lead the company to a successful implementation of new practices.
Describe how this leader instilled a culture of sustainability at his company.
Describe general management strategies a business leader can use to increase sustainability in your field.
Cite assigned readings and at least two additional peer-reviewed sources to support your points in APA format.