Describe the overall strategic management process according, Operation Management

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Describe the overall strategic management process according

1. Describe the overall strategic management process according to Ketchen and Short (2011). Why do you think strategic management can be characterized as both an art and a science?

2. Select product lines that you like or are familiar with and discuss your pricing strategies for the following: Product line Optional products Captive products By-products Product bundles Which strategy did you find the most interesting? Why?

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