Assignment task: Public Relations
Question: read the scenario and answer the following questions: Imagine you are the Public Relations Manager at lululemon. lululemon will soon release a line of ski/snowboard apparel and technical clothing, and you have been tasked with the public relations launch of this campaign. Your goal is to raise awareness of the new product with target audiences using public relations tactics.
a. Describe the overall organizational goal this program/project will support & outline how this program/project supports this goal. (Lululemon goal: "is to elevate the world by realising the full potential in every one of us")
b. Provide a brief overview of any facts, statistics, historical data you may have obtained from preliminary research conducted. Explain how any research may be used.
c. Provide a brief overview of the communication goal(s) (educate, motivate, persuade). What are the goals? Are there changes in opinion, behavior, or product sales that need to be achieved? What must be accomplished for this plan to succeed?
d. Briefly outline your communication objectives (think SMART format here). Examples are: Increase the number of customers who are aware of/utilize/do xx by xx%; increase brand awareness by x% by (date); increase social engagement by x% over (time period).