Discuss the following:
Distribution Channels Case- Consumer Products Goods (CPG)
Actions for ': Distribution Channels Case- Consumer Products Goods (CPG)'
Choose an organization: Describe Distribution Channels, Benefits/Costs of intermediaries
Choose a firm that produces tangible products (NOT a retailer) that are ultimately sold to final consumers and is part of a distribution channel involving at least one other independent organization as an intermediary and uses at least two different sales channels (e.g., direct sales, retail).
1.Describe the organization, its target market, its positioning and its current competitive situation. Also discuss the products that it produces
2.Classify and describe the multi-channel distribution system for the product line and assess the appropriateness of its design in relation to its desired service output levels (e.g., lot size, waiting time, spatial convenience,...).
3.Discuss how the organization benefits by using one or more intermediaries.
4.Describe the costs and potential risks that the firm must encompass by using these intermediaries. Explain how the distribution system does or could operate as either a vertical (VMS) or horizontal (HMS) marketing system and the benefits associated with that system strategy, or why a VMS or HMS doesn't make sense for the channel.
Please give a great deal of consideration to your selection of the organization and the product that will be used in your case. Your selection must meet the following criteria:
The organization must produce a physical product that is eventually sold to final consumers.
The organization should be part of a distribution system that includes a minimum of one intermediary.
The organization should sell its products through two or more channels (e.g., retail, online sales, telephone sales, sales force)
MT3: E-Commerce Distribution Channels
Actions for 'MT3: E-Commerce Distribution Channels'
Amazon is the world's largest e-commerce company while Walmart is the undisputed world's largest retailer.
The distribution channels that these behemoths employed were distinctly different in the past (clicks vs. bricks) but are now starting to merge.
Amazon is rapidly building a network of distribution centers across the country and many observers believe their ultimate goal is to provide home delivery to consumers the same day that it is ordered.
Walmart is expanding its own e-commerce capabilities and leveraging a world-class supply chain system and enormous retail store presence with the goal of making products ordered online available for pick-up by consumers at the closest Walmart store on the day it is ordered.
Which approach do you believe will be the most successful?
Can Amazon really pull off same-day delivery across the nation (not just select urban markets)?
Will Amazon overtake Walmart as the world's largest retailer (they still have a long way to go)?
Support your response with research.
3. Personal Application
Actions for 'Personal Application'
Choose any other organization that you are familiar with for this week's PA assignment
Describe the organization's channel design.
Does the company utilize Integrated Logistics Systems?
How would the following Channel Margins learning tool from the Harvard Business School be useful for your organization?
Tools available: https://hbsp.harvard.edu/multimedia/flashtools/channelmargins/index.html