Set your personal preferences aside, and describe how infrastructure might positively and/or negatively affect Apple's positioning for the Millennial (18-35 year old) consumer segment. It is important to state your assumption of Apple's positioning for this segment.
Explain the value-chain strategy that Amazon brought to the retail sector and describe how infrastructure is/was crucial to providing continued customer value.
Describe the new-product launch strategy of Google search. What were the risks and what factors helped the strategy come to fruition?