Homework: Entrepreneurship and Small Business
Course Learning Outcomes:
• Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan on which a small business can build a competitive edge in the market place.
• Deliver and communicate marketing massages in coherent and professional manner.
Start-up Business Plan
Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.
I. Products and Services
• Describe in depth your products or services. (Technical specifications)
• What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.
II. Marketing Plan
• Market Research- Why?
• Market Research- How? Primary or Secondary Data?
• In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all-important sales projection.
Product
o Describe the most important features. What is special about it?
o Describe the benefits. That is, what will the product do for the customer?
Customer
o Identify your targeted customers, their demographics
Competition
o What products and companies will compete with you?
o How will your products or services compare with the competition?
Strategy
o Outline a marketing Strategy.
Promotion
o How will you promote your Product?
o What will be your promotional budget?
Distribution Channels
o How do you sell your products or services?
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.