Discussion Post: The Ethics of Big Data
Prior to beginning work on this discussion, read Ellen Martin's article, The Ethics of Big Data.
Based on the article's content, respond to the following:
a) Describe the microeconomic principles being used. What is the impact for demand?
b) Evaluate the different market structures that big data benefits the least and the most from.
c) While data collection may benefit the business community, discuss the concerns for consumers as big data proliferates.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.