Discussion Post: Candle Business
a) Briefly remind us about your hypothetical business (the one you have created for your four assignments) and your target audience.
b) Describe the message that you will consistently communicate to this target audience. How will you creatively deliver the message? Will you have a celebrity spokesperson, a product demonstration, an emotional appeal, and so on?
c) How will you use traditional advertising, sales promotion, events and experiences, and public relations?
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.