Describe the marketing mix for two (2) of the following sports products/services:
1. Wilson Sporting Goods tennis equipment
2. Your favorite college football program - Alabama Crimson Tide
3. Local high school football program
4. Golf lessons at a local country club
This assignment will help you apply the marketing mix to two (2) of the four products/services listed above.
It is very important that you come to know the elements of the marketing mix and how they work in sport management.
Apply each of the elements of the marketing mix to the products/services based on your research of that product/service.
In other words, break down each of the four elements - Product, Price, Place, and Promotions for the two products/services. Remember that a service offered (e.g., golf lesson) can be considered a product.
Remember to cite your sources in APA format and use those references to support your responses.
This paper is to be 2-4 pages long. Remember to be detailed, thorough, and precise.