Describe the marketing mix components in detail.
What does it mean by a company’s value proposition and how does a company achieve optimal value proposition?
How does a firm create, communicate and deliver value?
Describe in detail the G-STIC Framework for Market Planning and Analysis.
Describe how different marketing decisions draw on marketing research.
What are the best situations to use secondary data and primary data respectively?
Describe the Stimulus-Response model of consumer behavior.
Describe the key segmentation principles.
How to conduct customer value analysis?
What are the different customer values that can be created?
Describe different frames of references for offering.
What are different positioning strategies that a firm can use?
What is a brand hierarchy and how could a brand be repositioned?
Describe different ways to extend brand.
How to calculate brand equity?