Message : Netflix inc.
1- Describe the market structure of the industry in which the company's primary product (or service) belongs. Your description should include at least the following:
(a) the number of firms in the industry;
(b) market concentration and/or concentration ratios;
(c) availability of close substitutes; and,
(d) the barriers to entry and exit.
2- Outline the key risk factors faced by the company. These should include the most important factors that can adversely affect the company's business, operations, financial conditions, and future operations.
The list of risk factors would likely vary across companies, and may include macroeconomic conditions, competition, supplier base, innovation and technological changes, change in consumer taste and preference, changes in regulatory framework, and litigation risks.