Assignment: Association Rules
A minimum of 2.5 page paper that describing the basic concepts of Association Analysis. Describe the market basket analysis with examples. For each of the following questions, provide an example of an association rule from the market basket domain that satisfies the following conditions. Also, describe whether such rules are subjectively interesting.
(a) A rule that has high support and high confidence.
(b) A rule that has reasonably high support but low confidence.
(c) A rule that has low support and low confidence.
(d) A rule that has low support and high confidence.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.