Describe the Managerial functions
A manager has to take numerous decisions that conform to the objectives of the firm. Several business decisions fall prey to conditions of risk and uncertainty. Risk and uncertainty arise chiefly because of volatile market forces, changing business environment, government policy, emerging competitors with highly competitive products,external influences on domestic market and political and social changes in the country. The intricacy of modern business world weaves complexity in to decision making process of a business. Though the degree of risk and uncertainty can be greatly condensed if market conditions are computed with a high degree of reliability. Envisaging a business environment in the future doesn't suffice. Appropriate business decisions and formulation of a business strategy in conformity with the objectives of the firm hold similar significance.