In your discussion post, describe the major trends and forces that are changing the marketing landscape in the aviation industry in this age of relationships. You may choose to concentrate on two or three trends and forces first, leaving room for your classmates to present some major trends and forces of their own. Besides the course text, you might want to gather information from current business periodicals and news. Be specific, but limit your initial posting to 400 words - bearing in mind that this is a discussion activity, not a research paper.