Problem
A. Discuss the social and ethical concerns that the boom in digital technology has created for marketers.
B. How has the marketing research industry responded to the intrusion and privacy issues concerning consumer data?
C. Discuss several ways in which small organizations can conduct marketing research at little or no expense.
D. Discuss the advantages and disadvantages of e-procurement.
E. Describe the major factors that influence business buyers.
F. Describe the different types of value propositions on which a company might position its products.
G. Explain the concept of positioning for competitive advantage.
H. Differentiate between line extensions and brand extensions. Provide an example of each.
I. What is co-branding? What are the advantages of co-branding? Provide an example to illustrate your answer.
J. Discuss the concept of brand positioning.
K. What options are available to a firm that has a product in the decline stage of the product life cycle? Briefly discuss each option.
L. Briefly describe the maturity stage of the product life cycle.