1. Describe the major drivers of Globalization related to Market, Cost, Environmental and Competitive factors. What are the major challenges in International Marketing that companies face today?
2. What are the challenges of conducting marketing research in global markets. Provide examples of companies that failed to conduct adequate research and failed in in their attempt to compete successfully in foreign markets.
3. What are legal and political issues in International Marketing such as risk, regulation, intellectual property protection, stability, and government control?