1. Describe the major components of the promotional mix and how the healthcare organization might use these in its promotional plan.
2. Define secondary data and describe how they are used in the planning process. Identify at least two sources of secondary data that might be useful to a healthcare marketer/planner.
3. Healthcare planners/marketers typically examine the external environment as part of the planning process. Identify and discuss at least four components of the external environment that a healthcare planner/marketer would include as part of his or her environmental analysis.
4. Compare and contrast secondary data and primary data. What are the advantages and disadvantages of each?
5. Define and describe a marketing audit. If you were conducting a marketing audit for your organization, what might you include?