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Describe the main line of business of the company

Discussion:

Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, prepare a paper that will:

• Describe the main line of business of the company.

• Name four of the countries in which the company operates.

• Explain in detail the implementation of the 4Ps marketing mix concept by the company.

• Describe any differences observed in the implementation of this concept, from one country to another.

Present your findings as a Word document with a body of 4-5 pages that is formatted in APA style. Must include a tite page, abstract, full body and reference page.

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Marketing Management: Describe the main line of business of the company

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