Module Course Project Assignment- Getting Started With Marketing Research
A new batch of summer interns just started with the firm. As part of their orientation, you were asked to prepare a presentation.
To complete this assignment, do the following in a minimum of 8 PowerPoint slides excluding the title slide:
1. Summarize the steps of the marketing research process.
2. Explain who is involved in the process (for example, marketing manager, research analyst, outside research suppliers, etc.) and how those individuals work together.
3. Discuss the value of marketing research in helping managers make informed decisions.
4. Describe the limitations of marketing research.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.