Homework: Developing a Public Relations Plan
Overview
This paper will be a revised and expanded version of Developing a Public Relations Plan.
Instructions
Based on your instructor's feedback, you will first revise the homework and write 4 to 5 new pages in which you:
i. Describe the mix of media you would use to implement your public relations campaign and explain in detail your objectives for each media form. Include traditional and twenty-first-century integrated marketing communication strategies in your discussion.
ii. Describe the government relations tactics you would use as part of your public relations campaign, and explain in detail how these tactics will help you achieve your objectives. Explain in detail how these tactics will help you achieve your objectives.
iii. Explain in detail how you can take advantage of community relations to generate positive publicity for your organization.
iv. Draft a news release that you will use in your public relations campaign.
v. Explain in detail how the content, style, and essentials of your news release will help you persuade the public to your point of view.
vi. Describe the key elements of writing to consider when responding to a public relations crisis or scandal.
vii. Explain the five planning issues related to crisis management that can be employed to mitigate the scandal or risks.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
The specific course learning outcome associated with this homework is:
i. Outline implementation tactics related to media, community and government relations for a given public relations campaign.