Homework: Business Strategy
Overview
You are required to work individually to conduct a strategic analysis and write a report on a real-life business. Note that this report will focus on business-level strategy.
The purpose of this homework is not only to test your understanding of the content but also to build your lifelong learning skills. These valuable employment skills include cognitive conceptualisation, critical thinking and analysis, and creative application. How well you are able to demonstrate these skills and bits of knowledge will impact not only you (in terms of a mark) but also has the potential to influence the future of the case study organisation. Your work matters.
Specifically, completing this homework can help you develop your capabilities in the following areas:
a. Understanding of the key concepts, models, theories, and analytical concepts covered from the relevant Modules (1-3) in this Course;
b. Developing your ability to apply strategic management concepts and theories to the organisation selected, particularly in analysing its strategic position;
c. Enhancing your capability in critical thinking through evaluating existing strategic concepts, analytical frameworks, and theories; and
d. Developing your generic skills for pursuing your professional career in the areas of communication and report writing.
Learning Outcomes
a. Identify and describe the key components of the strategic management process and how they can be applied in organizations.
b. Assess and judge strategic inputs, including the external and internal environment, strategic mission and strategic intent.
c. Create a strategy including synthesising appropriate elements of business-level strategy, competitive dynamics, corporate-level strategy, cooperative strategies and international strategies.
d. Examine the relationship between strategic inputs, strategic actions (formulation, implementation and evaluation) and strategic outcomes to design a strategic plan
Details
In this homework, you are required to undertake an analysis of the strategic operating environment for our case study organisation: Bonza Airlines.
You are expected to use theory and concepts covered in the course and to apply these when conducting an analysis of the strategic positioning of our case study organisation.
What you are expected to do:
a. Conduct a macro-level analysis (utilising PESTEL, VUCA and Confrontation Matrix frameworks) to identify and analyse the main macro-level elements and their potential impact on the organisation.
b. Conduct an industry-level analysis incorporating the use of Porter's Five Forces model, and identifying the Key Success Factors of the industry to determine the attractiveness of the industry.
c. Identify and classify resources and capabilities in terms of threshold and distinctive capabilities required at the operating level for Bonza to compete successfully in the industry.
References should be utilised within this Report to validate the information presented and should be drawn from academic sources and organisational information such as the website and annual reports. The business press may be used to identify relevant issues.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.