Describe the interrelationships between consumer research, Management Theories

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Describe the interrelationships between consumer research

1. Describe the interrelationship between consumer behaviour as an academic discipline and the marketing concept.

2. Describe the interrelationships between consumer research, market segmentation and targeting, and the development of the marketing mix for a manufacturer of high-definition television sets.

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Management Theories: Describe the interrelationships between consumer research

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Management Theories: Describe the interrelationships between consumer research

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