For this assignment you will write a 4-6 page double spaced analysis of a company's mobile technology platforms. The choice of company is up to you. You will analyze the effectiveness of all the companies app or social media sites. For example, the company app, Facebook page, Pinterest board, blog, Twitter page and so on. For each site/app you will address the following:
1. Describe the interaction between the company and its customers via each of the platforms used. How active is each social media page? Does the company respond to complaints? What sort of posts are made to their Facebook page, for example? Are the social media pages easy to use, useful, and does the the writing style reflects the needs of customers who use these platforms.
2. If the company has an app, what are the features of the app? Is it easy to use, what information does the app provide for customers? Do they offer coupons? Sales ads? In what ways can the consumer interact with the app features?
3. Does the company's website fit well on a smartphone or tablet screen? Describe the content, presentation and links, color, graphics, and writing style of the website. Is it easy to navigate?
4. Who is the company's target audience? How do they appeal to this audience on their sites and app?
For some ideas, view the slideshare "How Mobile Technology Is Revolutionizing Business Communication" on JetBlue's use of mobile technology to communicate with customers.
4. As part of your review, assess the writing quality on the company's mobile platforms. Does the writing on these sites reflect the recommendations listed on the slideshare?