Problem: We tend to think of innovation only in terms of product or process technology, but firms increasingly look at innovation in services as a vital component of their competitive advantage in addressing markets. For this homework exercise you should analyze and write up five contemporary customer-focused innovation you have observed and investigated. You should: • Identify the general Level at which the innovation occurred i.e. Product class, Product Category, or Product Form • Describe the way things were done before the innovation, how was the "generic need" satisfied. • Describe the innovation and its impact on product: class, category, form • Specify why, indeed, it is an innovation; continuous, dynamically continuous, discontinuous, disruptive. • Describe how the innovator developed the innovation; • Explain why the innovation is an advance on what was done previously; incremental cost-benefit analysis • Analyze the branding strategy