Essay Assignment: A Case Analysis of Uber
Uber is a ride-sharing service started in 2009. If you are not familiar with Uber, you can learn more about the services it provides at Uber website.
Construct an eight-page analysis of Uber using the following criteria:
o Analyze the market before Uber's entry. Describe the inefficiency Uber exploited.
o Explain Uber's surge pricing in the context of shifts in supply and demand.
o Evaluate Uber's surge pricing in the context of price discrimination.
o Apply the concepts of economies of scale and economies of scope to Uber's business model.
o Apply the concepts of game theory to Uber's market.
o Assess Uber's potential for international expansion and potential trade policy issues.
o Explain the incentive pay model Uber uses and how it affects the principal-agent problem.
o Discuss any asymmetric information issues with Uber's business model.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.