Describe the importance of personal selling, Marketing Management

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Describe the importance of personal selling

Assignment Task: Review the following and answer the following questions:

Chapter 1: Relationship selling opportunities in the information economy

Chapter 2: Evolution of selling models that complement the marketing concept

Q1. Why is peddling or "pushing products" inconsistent with the marketing concept?

Q2. Describe the importance of personal selling as part of the marketing concept?

Q3. What is consultative selling? Give examples.

Q4. List and briefly explain the four broad strategic areas that make up the selling process

Q5. Explain why the ethical conduct of salespeople has become so important?

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Marketing Management: Describe the importance of personal selling

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Marketing Management: Describe the importance of personal selling

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