Describe the importance of performance benchmarking when


1. Describe the importance of performance benchmarking when establishing purchasing performance goals and objectives.

2. Provide some examples of a cultural marketing blunder.

3. Briefly define utilitarianism and name one criticism of this philosophy.

4. What does it mean to be an ethical relativist? Why might this be problematic??

5. What is the difference between relativism and universalism?

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