Discussion Post I: Accounting for leaders
Do some research on top down vs bottom up budgeting? In your post describe the differences between each of these styles of budgeting. Then describe the advantages and disadvantages of each. Then I would like you to state which method you would employ if you were able to choose the method at a company you worked for. Why did you pick the method that you did?
Textbook: Managerial Accounting: Creating Value in a Dynamic Business Environment 12e (Hilton/Platt) McGraw-Hill (2019)
Discussion Post II: Marketing Strategies
Describe the importance of marketing intermediaries Reading: Peter & Donnelly, Ch. 10 Analyze channels of distribution describe the differences between wholesale and retail distribution strategies what are some of the ways we can manage the distribution channel? After reviewing this resources and your research, consider the various channels of distribution. In your own words identify at least two ways to better manage and an existing channel for a product you personally use? Be sure to explain your reasoning behind your selections.
Textbook: Peter, J. P., & Donnelly, Jr., J. H. (2019). A preface to marketing management (15th ed.). Columbus, OH:
Irwin/McGraw-Hill.
A Preface to Marketing Management (textbook) by Peter and Donnelly.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.