Course Learning Outcomes
Upon completion of this unit, students should be able to:
1. Describe the impact that changes in the external business environment have on an organization.
2 Evaluate the overall industry health of which an organization is a member.
3 Compare the similarities and differences of multiple competitors of an organization.
4. Explain how the marketing mix is used to reach the target market.
5 Assess the competitive environment of an organization with respect to its ability to effectively reach its target market.
6. Explain the importance of positioning as it relates to brand strategy leading to brand equity.
7 Appraise a company's overall brand perception relative to its competition.
Attachment:- Organizational .rar