1. Describe the history and core business of each company
2. Compare and contrast the management approach each took to Internet marketing and sales.
3. Analyze 3 reasons for Amazon's success despite not turning a profit for the first five to six (5-6) years.
4. Discuss 3 reasons Borders, although initially successful and profitable
5. Discuss the extent to which the management of each company adapted to changing market conditions.
6. Recommend 3 ways a company should build in flexibility to back up its decision-making process so as to adapt to changing market conditions.