Discussion:
Heuristics and Representativeness Heuristics
1. Describe the heuristic and the representativeness heuristic you selected.
2. Describe one example in which you used the heuristic you selected and one example in which you used the representativeness heuristic and explain the outcome.
3. Explain two ways you might recognize your use of these heuristics in the future.
Be specific and use examples to illustrate your points.
Useful references:
Handbook of Social Psychology; Chapter 8, "Motivation" Chapter 15, "Judgment and Decision Making".
Article: Hayibor, S., & Wasielski, D. M. (2009). Effects of the use of the availability heuristic on ethical decision making in organizations. Journal of Business Ethics, 84(Suppl. 1), 151-165.
Article: Lombardi, M. M., & Choplin, J. M. (2010). Anchoring and estimation of alcohol consumption: Implications for social norm interventions. Journal of Alcohol and Drug Education, 54(2), 53-71.
Article: Wickham, P. A. (2003). The representativeness heuristic in judgments involving entrepreneurial success and failure. Management Decision, 41(2), 156-167.
Social Psychology Network. (2011). Retrieved from https://www.socialpsychology.org
Optional Resources
Article: Haselton, M. G., Bryant, G. A., Wilke, A., Frederick, D. A., Galperin, A., Frankenhuis, W. E., & Moore, T. (2009). Adaptive rationality: An evolutionary perspective on cognitive bias. Social Cognition, 27(5), 733-7 63.