Assignment
Marketing Management Case Study Google Self Driving Cars
Length: 5 pages.
1) Describe the Google Self-Driving Car brand marketing mix during the last year or two. What marketing "P's" or "P" does the Google Self-Driving brand focus on?
2) Where would you place the Google Self-Driving Car brand in the BCG Growth Share Matrix and the Product Life Cycle? Why?
3) Using Porter's Industry Competitive Model, what forces are determining long-term industry attractiveness in the self-driving car marketplace? Discuss in depth.
4) Using an article to support your problem statement, write a research problem statement and at least two research objectives you would advise Google to investigate related to consumer buyer behavior and the Google Self-Driving car.*
5) With respect to question #4, how would you ensure reliability and validity? Make sure to review online unit 5 Lecture Notes before answering this question.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.