Describe the general strategy


Find a real-world example of ONE of the message strategies we have discussed in this class. Chose EITHER positive spin, positive emphasis, you-attitude, reader benefits, negative message organization pattern, positive message organization pattern, persuasive message organization pattern, persuasive techniques, or another we have discussed.

Response the following:

First describe the general strategy as we have been learning about it in class. Why is it important? How does it contribute to successful business communication in general? (A good source for this section is the text book)

Then apply this strategy to your artifact. Describe where you see the strategy being used, specifically. How does the strategy help the author with the audience, situation, and purposes they have in this particular case?

What might you have done differently or done to further the message? Length is up to you because you are an adult and should now be able to make these types of decisions going forward. Staple your artifact to the back of your write up. (For some ideas look at advertisements, professional correspondence you have received, formal email messages you have received, customer communications, flyers, pamphlets, enclosures in your monthly bills, messages coming from administrators, video clips etc)

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