Problem
Read the Starbucks case study located in the section titled Case Studies in your textbook concerning the following situation:
This case is ideal for demonstrating the importance of the external environment, competitive rivalry, and strategic leadership. The following points are to guide a review and discussion of these important concepts.
Your report and overview should address the following key strategic issues:
1) Describe the general environment that Starbucks faces. What are the segments in the general environment that relate to Starbucks situation? What are the opportunities and threats derived from the factors from the general environment? What are the possible future implications of some of the external factors?
2) Analyze the competitor environment and identify the competitors. Has Starbucks done enough to outperform its competitors?
3) Evaluate Starbucks CEO, strategic leadership. Have they been able to fulfill their responsibilities and continue to grow Starbucks as a company?
4) Analyzed Starbucks next move in terms of growth and expansion. Based on your analysis, what additional recommendations would you make to help Starbucks achieve its goals?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.