Describe the four group influences that affect buyer, Operation Management

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Describe the four group influences that affect buyer

1. Explain how Maslow’s hierarchy of needs affects buyer behavior.

2. Describe the four group influences that affect buyer behavior.

3. What is meant by the term “perception”?

4. J. D. Power, founder of J.D. Power and Associates, says, “We define quality as what the customer wants.” Do you agree or disagree with his observations? Explain your answer.

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Operation Management: Describe the four group influences that affect buyer

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