Problem
Web Analytics: The Importance of Defining Goals and Funnels
Explore and understand why defining goals and funnels are important. Answer the following questions:
• What is a Website goal, define how this will assist you in visitor engagement and why would you want negative goals?
• Describe the five funnel shapes and give examples of what they mean.
• Can you think of a 6th funnel shape and example? (i.e. some ideas might be thought of by better understanding the Amazon shopper or a "wishlist")
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.