Discussion:
Q1. How can information itself provide a competitive advantage to an organization? Give two or three examples. For each example, describe its associated risks.
Q2. Use the five competitive forces model as described in this chapter to describe how information technology might be used to provide a winning position for each of these businesses:
a. A global airline
b. A local dry cleaner
c. A mobile phone company
d. A bank
e. A Web-based wine retailer