Describe the firms in the proposed merger


Assignment:

• Go to the Federal Trade Commission's Web site and select 1 merger that the FTC has approved in the last five years.

• Write a paper that describes the principle firms, their industry, and that summarizes arguments in support of the merger and arguments opposing the merger. The paper should be approximately 2 pages in length, excluding the title page and bibliography.

• In addition to the 2 pages of content, include a title page, abstract, and bibliography.

• The paper should be supported with at least 2 Academic References.

Some Things to Consider: Industry Description

Consider the following:

• Describe the firms in the proposed merger. List their annual sales, and extent of their operations.

• From the firms' point of view, what are some of the incentives to consolidate?

• Describe the competitive environment within the industry.

Some Things to Consider: Summaries

Consider the following:

• Explain whether the competitive environment in this industry benefits society or not.
• Is a high degree of market concentration a boon or threat to consumers? Explain.
• How would the merger benefit the firms?
• Would it benefit society or not? Explain.

You might use one or more of the following concepts: productive efficiency or administrative efficiency.

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Microeconomics: Describe the firms in the proposed merger
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