Homework
The focus of this Benchmark Homework is to consider how consumer demographics and health care marketing plays a role in consumer selection of health care resources.
Select 1 of the following in your community or surrounding area:
o Walk-in clinic, such as an urgent care facility
o Retail clinic in your local grocery store or retail pharmacy
o No-appointment physician's office Research the market of this facility. Consider the following as you complete your research:
o Demographics of the consumers who use the facility selected
o The location of the facility selected
o The marketing used to bring in consumers to the facility selected
Write a 700 to 850 words paper that analyzes the market perspective of the facility selected. Ensure you:
o Describe the facility selected, including its location.
o Analyze the demographics of the consumers who use the facility selected.
o Include the cultural and generational demographics in your analysis.
o Analyze the marketing approach used for the facility.
o Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
o Consider whether marketing techniques can be the same when marketing to different demographics.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.