Problem
NBC Sports used several analytics tools from various companies to capture comprehensive cross-platform audience measurement statistics for its coverage of the Vancouver Olympic Winter Games. NBC was broadcasting part of its Olympic game coverage on its Web site for the first time, so it wanted to track and analyze the effectiveness of its advertising in that medium. describe the ethical issues that you believe might exist for companies such as Adobe Analytics as a result of their contracts with NBC Sports or their interactions with the other companies involved (those companies provide primarily television audience tracking services)