Describe the direct and media marketing programs


Problem:

Select a local/nearby nature center, park, or other non-profit-organization. Research the media mix it uses to promote itself and special activities. What role do these promotions serve? Describe the direct and media marketing programs. Are they integrated? If yes, describe how. If not, describe what could be done to improve and integrate them.

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Marketing Management: Describe the direct and media marketing programs
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