Describe the differences between a psychographic behavioral


Answer the following:

1. Provide an example of firm following a niche strategy.   

2. Provide an example of a brand portfolio. Be sure to label the roles each product plays (flankers, cash cows, high-end prestige).

3. Describe the differences between a psychographic, behavioral, and demographic segmentation.

4. Propose a new brand extension and explain why your idea would be successful.

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Operation Management: Describe the differences between a psychographic behavioral
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