Need a 200 words minimum response for each with reference by Friday morning.
Text: Preparing Effective Business Plans, Ch. 7
#1 Describe the difference between the market analysis section of a business plan and the marketing section.
#2 Why is it important for the marketing plan to be developed with the customer plainly in mind?
#3 What is a company's marketing strategy, and why is it important?
#4 What is meant by a company's "positioning" strategy?
#5 What is the purpose of a product attribute map?
#6 Describe the difference between cost-based pricing and value-based pricing.
#7 What is the price-quality attribution?
#8 Describe the differences between advertising and public relations? Which of the two alternatives do startups tend to prefer?
#9 Describe how firms should approach the topic of distribution and sales.