Assignment:
Respond to each question fully, using proper grammar and spelling..
1. How do the global marketing strategies of Harley-Davidson and Toyota differ?
2. Describe the difference between ethnocentric, polycentric, regiocentric, and geocentric management orientations.
3. Identify and briefly describe some of the forces that have resulted in increased global integration and the growing importance of global marketing.
4. Define leverage and explain the different types of leverage utilized by companies with global operations.