Assignment Task: Your firm has developed a new lithium ion battery polymer that could enhance the performance of lithion ion batteries. These batteries have applications in many markets including cellphones, laptops, and electric vehicles. Firms manufacturing such batteries are mostly found in Asia.
Describe the design of the Voice of the Customer process - which players in the value chain would you start with, and how many interviews would you plan for in total. What type of personnel (i.e., what kind of job titles/roles) wouldyou considers interviewing?
Write down two questions that you might ask in a VOC interview.