Introduction – provide a detailed summary about Target; include the following
Describe the department and the type of products it sale.
The places your client sells the product (i.e., online and in stores)
The type of promotion the client currently uses
What the marketing strategy will accomplish for the client
Analysis of the target market
Customers – summarize how consumer behavior is impacted if the 4 P’s are not strategically aligned with each other.
Buyer decision process – Discuss the impact this process has on a company and how it impacts the 4 P’s